In “Oberoi latest to market hotel experiences over hardware”, Ms. Jeri Clausing highlights that “Oberoi Hotels & Resorts unveiled a new identity and marketing strategy focused much less on their physical properties and much more on the experiences they offer.” adding “It's just the latest in the growing movement by luxury hotels to create campaigns featuring short videos, stories and people who personify the modern luxury traveler and things like personal interactions, culture and local experiences.
Ms. Clausing also emphasises upon the Oberoi Sun, addition of the words Heart. Felt. and the new website.
The story on the recent branding initiative was the lead story in the luxury edition of Travel Weekly, USA.
Travel Weekly is intended for U.S. travel agents, tour operators, corporate travel executives and anyone interested in the travel industry. Content includes industry news, updated daily news, a searchable archive of past articles, a discussion forum, daily and weekly columns and searchable cruise schedules for most cruise ships. The website reaches out to 4,59,031 Unique Monthly Visitors.
Oberoi latest to market hotel experiences over hardware Travel Weekly Oberoi Hotels Resorts new campaign focuses on personal interactions, culture and local experiences