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Oberoi Hotels & Resorts Reaffirms its Brand Promise

New Delhi, 26th March, 2019: Oberoi Hotels & Resorts reaffirms its long-held dedication to guest experience through a new brand identity and communication program.

With a deep belief in and commitment to guests, an extensive research was conducted as part of the branding initiative to initiate an exciting journey of brand re-discovery for Oberoi. Our research demonstrated that our guests admire the sincere care and personal attention they experience when they stay with us. It is this quality and the emotional impact it generates that sets Oberoi Hotels & Resorts apart.

As a result, Oberoi Hotels & Resorts has revisited its identity to ensure that it reflects all its core values and proudly presents the “Oberoi Sun”. The “Oberoi Sun” translates the warmth, energy and sense of well-being that our guests experience. This is the promise that each one of us at Oberoi makes to every single guest. Also launched is the newly revamped website that hopes to capture an online experience that mirrors our hotels and resorts. The website has endeavoured to capture the unique Oberoi Experiences offered across all the hotels and resorts through a film. From pristine beaches to snowcapped mountains, from serene lakes to bustling cities. With the only constant being our wonderful people and our promise to always place our guests first and foremost in everything that we do.

The words ‘Heart. Felt.’® have been added to explain the way guests describe their Oberoi experience and form the central pillar of the brand strategy and communication program.

Talking about the branding initiative, Mr. P.R.S. Oberoi, Executive Chairman, The Oberoi Group says “For all of us at Oberoi Hotels & Resorts, our guests come above everything else. This has been the foundation of our existence for over 85 years and holds as true in our hearts and minds today as it did when the first Oberoi hotel was established by my father Rai Bahadur M.S. Oberoi in the 1930s. With a deep belief and commitment to our guests, we thought who better to guide us into the future than our guests, initiating an exciting journey of brand re-discovery for Oberoi.”

Adding to this, Mr. Vikram Oberoi, Managing Director and CEO, The Oberoi Group says “In the research that we carried out, we learnt that it is the warmth, kindness and sincerity in the way we take care of the needs of our guests, that awards us their trust and loyalty. Guests continue to tell us how people at Oberoi touch their hearts in a deep, profound and caring manner, compelling them to choose our hotels and recommend us to friends and family.” Oberoi Hotels & Resorts operates 22 Hotels and Resorts in 6 countries. The Oberoi Marrakech, Morocco, the newest resort in the portfolio, is set to open in 2019.

About Oberoi Hotels & Resorts.

Oberoi Hotels & Resorts is founded on the belief that the guest is everything. This philosophy is evident in every one of our people and manifested most visibly in the sincere personal care and attention that is afforded every guest.

While it is true that Oberoi’s exceptional properties, accommodations and facilities contribute greatly to the esteem in which we are held, we measure our success by the value of the human interaction practiced by our people and deeply felt by our guests.

Silki Sehgal
Vice President - Corporate Communications
The Oberoi Group
Telephone: +91-11-2389 0505

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